Store Price Image – the Power of Perception
نویسندگان
چکیده
منابع مشابه
analysis of power in the network society
اندیشمندان و صاحب نظران علوم اجتماعی بر این باورند که مرحله تازه ای در تاریخ جوامع بشری اغاز شده است. ویژگیهای این جامعه نو را می توان پدیده هایی از جمله اقتصاد اطلاعاتی جهانی ، هندسه متغیر شبکه ای، فرهنگ مجاز واقعی ، توسعه حیرت انگیز فناوری های دیجیتال، خدمات پیوسته و نیز فشردگی زمان و مکان برشمرد. از سوی دیگر قدرت به عنوان موضوع اصلی علم سیاست جایگاه مهمی در روابط انسانی دارد، قدرت و بازتولید...
15 صفحه اول2155 - 4072 The Effect of Online External Reference Price on Perceived Price , Store Image , and Risk
Previous research has shown that external reference prices provided by price comparison sites are known to increase both sellers’ price competition and buyers’ price sensitivity. However, there is no clear answer regarding the different impacts of various competition patterns, which are caused by the advent of competitors within price comparison sites, with respect to consumers’ perceptions of ...
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ژورنال
عنوان ژورنال: International Journal of Synergy and Research
سال: 2017
ISSN: 2083-0025
DOI: 10.17951/ijsr.2016.5.0.37